MAX KOTENKO
Marketer, PPC, analyst.

Consultation with marketer Maxim Kotenko is an audit (brainstorm) of your online project, as well as the creation of an effective work plan from 2 weeks to 2 months (depending on the specifics of your project).

During the consultation, we will analyze your Internet project and the advertising tools you use.
Let's define the key points of growth and performance indicators.

Let's determine what works well and what can be improved (the key task of an Internet marketer is not to break, but to make it even better and more efficient).

We will understand what to do right now and form a promotion strategy.

We will find answers to all questions related to business development on the Internet and attracting regular customers.

The consultation is on zoom. Upon completion, you will receive a recording and a ready-made checklist for the development of your project. As well as planning (strategy), audit and packaging templates for your online project.

Personal training and work on your project.

This is a unique opportunity to learn and work individually under the guidance of an experienced Internet marketer. Use my experience, my platform to develop yourself and your project.

It is also suitable for anyone who is ready to start a career in one of the most promising, highly paid professions in the world - to become smm specialist or digital marketer.

For you, I have developed a very flexible and effective training program, which I adapt individually for each participant.

Training takes place on zoom and on my educational platform. You will also receive video recordings of lessons and all the necessary materials. Contact me - I'll be happy to help!

This service provides for a comprehensive configuration of the traffic system for your project.

What can be included in Facebook and Google advertising settings:

• Development, setup, launch of landing pages for the traffic funnel;
• Setting up, connecting Google analytics and Facebook pixel;
• Creating, setting up a business manager on Facebook;
• Creating and setting up Facebook \ Instagram business pages;
• Creating and setting up a Facebook advertising account;
• Creation of creatives for FB-advertising and banners for Google-advertising, writing of selling texts;
• Registration and setting up Google My Business (geo-positioning of objects on maps);
• Creation, configuration, packaging of social networks for targeted advertising and smm-promotion;
• Setting up, launching, maintaining Facebook \ Instagram advertising campaigns;
• Creating and setting up a Google advertising account;
• Selection of keywords, writing ads, creating extensions in Google advertising;
• Creation and launch of contextual and media advertising campaigns in Google advertising;
• Setting up and launching remarketing in Facebook / Google advertising networks;
• Creation of scripts for the sales department for the qualitative processing of incoming leads;
• Advertising in Telegram channels with your target audience;
• Advertising with bloggers and publics with your target audience;
• Registration of a Viber name, setting up \ launching Viber and sms mailings.

What is a marketing strategy:

A marketing strategy is a set of planned actions that lead your project to its goals, provide a systematic progressive growth of the business as a whole.

What is an auto funnel on the Internet:

This is a derivative part of the marketing strategy, namely an automated system for attracting customers, implemented with the help of related advertising tools (landing pages, google advertising, facebook advertising, google analytics, mailing list services, etc.)

What we get after the implementation of the auto funnel

As a result, we will get a unique IT product (ahead of competitors) for attracting, interacting and retaining regular customers within the company's business.

We will audit competitors.
We will segment the audience and create avatars.
We will develop a brand platform and package the brand identity.
We will create an up-to-date product line that will meet the needs of consumers.
We will reduce the cost of the client by 1.5-2 times.
By 1.5-2 times we will reduce the speed of decision-making by the company's clients to complete the transaction.
We will increase the return of old customers for the company's products by 1.5-2 times.
We will form a growing community of experts and consumers around the company's product line.
We will significantly increase the image and recognition of the company in the market.
We will create an author's strategy for the development and scaling of the company's product line in the regional and global markets.

You can also count on:

stable and predictable profit;
automation of marketing and business processes;
increase in subscription and client base;
optimization of marketing expenses;
high-quality interaction with the audience and its warming up;
increasing the efficiency of the sales department;
increase in conversions of sites and social networks.

1.Planning

Preparatory stage before the start of the project.
Set goals and deadlines.
We will determine the team, the exact regulations, schedule and format of work.
We will draw up a weekly and monthly work plan for the project.
We will create a mechanism for setting tasks and reporting on the work on the project.
The duration of the stage is up to 2 working days.

2. Audit of competitors

We will conduct a general analysis of competitors and an analysis of key competitors.
We will understand the advantages and disadvantages of the company in the market.
Let's define growth zones.

Stage duration: 3-4 days

3.Audit of clients (segmentation + avatars)
We will conduct an audit + customer segmentation.
Let's create 2 customer avatars for each segment.
We will understand to whom and how to sell the product.
We will be able to move forward to develop a brand platform and product line based on the needs of the consumer.

Stage duration: 5-6 days

4. Brand platform development (company mission, brand values, brand identity)

We will create a unique brand platform that will broadcast the company's mission and its values.
We will be able to tie this platform to the identity of the brand.
We will work out, package, define the strategy for developing the brand personality in social networks, YouTube and search engines.
The duration of the stage is up to 10 working days.
3-4 days working on the brand platform
5-6 days over product line

5. Building and developing a product line, creating the main lead magnet, creating and breaking down a flagship product into modules.

We will create and develop a product line of the company that will resonate with the needs of customers, reflect the value and mission of the company.
The duration of the stage is up to 10 working days.

6. Creation and visualization of an auto funnel within a product line

We will create a visualization of the auto funnel and the customer journey - from getting to know the company, the first interactions with the product line to the purchase of basic products and subsequent additional ones. sales.

Let's decide on the channels for attracting to the auto funnel and the tools for retaining it.
The duration of the stage is up to 10 working days.

7. Development of a strategy and work plan for launching an auto funnel

Decide on the project team.
We will draw up and approve a plan for setting up and launching an auto funnel.
We will allocate areas of responsibility, draw up regulations, approve deadlines.
We will determine what additional tools we need, employees, contractors, to launch an auto funnel.
We will write content plans for social networks, YouTube, marketplaces.
Most likely you will need:
copywriter
Designer
Photographer
Videographer and writer for youtube
Story maker for Fb, Instagram, Tik-Tok
Content manager for websites, marketplaces, bulletin boards, social networks.
Email marketer, he is also a messenger marketer for mailings and work as a company base.
Traffic manager (setting up and maintaining advertising campaigns in Google ads and Facebook ads)
The duration of the stage is up to 10 working days.

8. Technical implementation of the project + organization of the work of the project team

We are technically implementing an auto funnel.
We will set up 3 key models: auto acquisition funnel, auto retention funnel, auto funnel of remarketing and upselling.
Set up an auto funnel analytics system.
Stage duration up to 25 working days

9. Testing, launching, finalizing and improving the auto funnel, analytics

We will test and implement the launch of an auto funnel.
Let's define the key indicators of its effectiveness

Предлагаем создание:

• Advertising texts for Facebook and Google ads
• Creatives and banners for Facebook and Google ads
• Photo and video production for social networks and websites

Hello colleagues!

We do not just attract regular customers on the Internet for developers
and real estate agencies through Facebook, Instagram, Google, but we create full-fledged system traffic and set up the work of the sales department for high-quality lead processing.

In 2020-2021, we attracted about 50,000 leads using advertising tools
Facebook Ads and Google Ads. And closed deals for more than $10,000,000
We work with Developers: Kadorr Group, Prostranstvo, Konna, Stikon,
Budova, Otrada Development, Zezman, Kaleidoscope...

We work, both pointwise on separate advertising channels, and perform
turnkey work, which includes:

• Development, configuration, launch of landing pages
• Setting up, launching a checkerboard and CRM for developers
• Setting up, connecting Google analytics and Facebook pixel
• Creating, setting up a business manager on Facebook
• Creation and setup of Facebook\Instagram business pages
• Creating and setting up a Facebook advertising account
• Creation of creatives and writing of selling texts
• Setting up, launching, maintaining Facebook\Instagram advertising campaigns
• Creating and setting up a Google advertising account
• Selection of keywords, creation of ads, banners, extensions
• Creation and launch of contextual and display advertising campaigns in Google
• Setting up and launching remarketing in Facebook\Google advertising networks
• Scripts for the sales department for high-quality processing of incoming leads
• Creating and configuring a Telegram Bot, working out the logic and launching the funnel

We have tested many funnels and lead generation methods in the real estate niche. We know how to attract a lot of high-quality and inexpensive leads to any object.

Would you like to discuss details? Write right now in Telegram.