Max Kotenko Digital Marketer Web Analyst Developer

I build end-to-end systems for tracking, web analytics, digital marketing, and automation that help businesses make data-driven decisions, scale advertising, and grow faster.

10+
years of hands-on experience
Web Analytics Tracking Digital Marketing
100+
projects delivered
GA4 GTM Meta Ads Google Ads Server GTM
Book a consultation View services
Max Kotenko
Author of
✓ Max Kotenko Tracking Framework
✓ Max Kotenko Ads & Digital Marketing Framework

Full cycle from tracking to automation and AI

Tracking
  • Server-side Tracking
  • GA4
  • GTM
  • Data Layer
Web Analytics
  • GA4
  • Looker Studio
  • Reports
  • Insights
Digital Marketing
  • Strategy
  • Funnels
  • Performance
  • Scaling
Internet Advertising
  • Google Ads
  • Meta Ads
  • TikTok Ads
  • YouTube Ads
Development
  • Tracking Architecture
  • Automation
  • Integrations
  • AI Agents
Max Kotenko Standartization
Frameworks
Proprietary, systematic, and standardized solutions for setting up tracking, advertising, and digital marketing.
About the Author

Max Kotenko

Tracking Architect Digital Marketing Strategist Founder of Three Proprietary Methods

I help businesses build modern systems of tracking, web analytics, digital marketing, and automation that scale together with the project.

Max Kotenko
Available for projects

MAX KOTENKO

  • Tracking Architect
  • Digital Marketing Strategist
  • Web Analytics Expert
Message me

Specialization

Google Tag Manager Google Analytics 4 Server-side Tracking Google Ads Meta Ads TikTok Ads Data Layer Ecommerce Tracking AI Automation

Building modern tracking and analytics systems for businesses of any scale.

Experience

10+ years of hands-on experience
100+ delivered online projects
5,000+ consulting hours
200+ digital specialists trained
300+ training videos produced

Proprietary Frameworks

Framework 01
Max Kotenko Tracking Framework

A standardized system for building a modern Tracking Architecture.
Framework 02
Max Kotenko Ads Digital Marketing Framework

A methodology for building systematic digital marketing and online advertising.
Method 03
8 Pillars of Online Advertising

An original systematic digital marketing model: strategy, advertising, analytics, tracking, content, funnels, automation, and business scaling.

How I Work

1
Audit

I analyze the website, advertising, analytics, tracking, funnel, and the current digital system.

2
Strategy

I shape the growth logic: goals, channels, KPIs, funnel, offers, and the digital architecture.

3
Tracking & Analytics

I set up GTM, GA4, Data Layer, Server GTM, pixels, events, and accurate data flow.

4
Advertising

I work with Google Ads, Meta Ads, TikTok Ads, YouTube Ads, and advertising funnels.

5
Automation & AI

I implement automation, AI agents, reporting, integrations, and a data-driven workflow.

6
Optimization

I analyze results, find growth points, and improve campaigns, conversions, and data quality.

7
Scaling

I help scale advertising, analytics, processes, and the project's entire digital system.

My Philosophy

"

I believe digital marketing is not just about launching ads, setting up GTM, or connecting analytics. It's about building an integrated system: strategy, tracking, web analytics, advertising channels, automation, AI, and continuous optimization. This kind of system helps businesses make the right decisions, scale their advertising, and grow consistently.

MK
— Max Kotenko

Tech Stack

Google Tag Manager
GA4
Server GTM
Meta CAPI
TikTok Events API
Google Ads
Looker Studio
Microsoft Clarity
Cookiebot
ChatGPT
Gemini
Claude
Grok
AI Agents
Ready to start?

Ready to build a modern digital marketing system?

Get a consultation
Пишiть мeнi в мессенджер ;-)
Telegram
WhatsApp

Customer reviews:

MAX KOTENKO METHOD

See an example of a digital system for your project

Enter your site address, choose a project type, and explore a demo preview of the marketing structure, ads, tracking, and analytics built on the Max Kotenko methodology.

Digital System Ads Structure Tracking Setup Analytics Preview
Generate a demo system example
Please enter a site URL to generate the demo.
Project Type
Ecommerce
Store, products, cart, checkout, purchase
Lead Form Project
Leads, forms, consultations, calls
SaaS
Sign-ups, trial, onboarding, subscriptions
This is a demo preview of the interface. A personalized analysis is built individually after a consultation.
Preparing demo example…
// DASHBOARD DEMO
01 — PROJECT PREVIEW
Project Preview
Website
—
Project Type
—
Methodology
Max Kotenko Method
Marketing Structure
74%
Tracking Structure
61%
System Potential
High
02 — CUSTOMER PATH
Customer Path Example
03 — CHANNEL STRUCTURE
Channel Structure Example
Google Organic
RoleTraffic
GoalVisitors
● High
Social Organic
RoleEngagement
GoalReach
● Medium
Google Ads
RoleConversions
GoalPaid Traffic
● High
Meta Ads
RoleLeads
GoalSubmissions
● High
TikTok Ads
RoleTraffic
GoalCreative Testing
● Medium
Referral
RoleSource
GoalExternal Links
● Low
Remarketing
RoleRetargeting
GoalRepeat Conversions
● High
Email / CRM
RoleRetention
GoalLTV
● Medium
04 — ADS NAMING
Campaign Naming Example
[Platform] | [Goal] | [Audience] | [Offer/Product] | [Geo]
PlatformGoalAudienceOfferGeo
GoogleSearchHigh IntentMain OfferUA
MetaFormColdMain OfferUA
TikTokTrafficCreative TestBroadUA
05 — TRACKING SETUP
Tracking Setup Example
Website→ Data Layer→ Web GTM→ Server GTM→ GA4→ Google Ads→ Meta CAPI→ TikTok Events API→ Dashboard
event_id user_data value currency transaction_id items[]
06 — GTM NAMING
GTM Naming Example
Tags
GA4 EVENT | purchase
GA4 EVENT | generate_lead
META PIXEL | Purchase
TIKTOK PIXEL | CompletePayment
STAPE DATA TAG | purchase
Triggers
TRG DL | purchase
TRG DL | generate_lead
TRG CLICK | phone
TRG FORM | submit
TRG CONSENT | granted
Variables
DLV | ecommerce.value
DLV | ecommerce.currency
DLV | ecommerce.transaction_id
DLV | event_id
CONST | GA4 Measurement ID
CONST | Server URL
07 — ANALYTICS PREVIEW
Analytics Preview
Demo data shown for visualization purposes only.
Traffic
7,420
Requests
218
Cost per Request
$15.4
Purchases
84
ROAS
286%
Conversion Rate
2.9%
A personalized analysis is available after consultation

The demo shows a sample of the structure. A personalized analysis includes a project audit, Customer Journey map, tracking architecture, ad structure, GTM naming, analytics setup, and an implementation roadmap.

Get a Personalized Analysis
Message Max Kotenko on Telegram to discuss your project.
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